In the aftermath of the massive earthquake that rocked Haiti on January 12, the restaurant industry has responded with various fundraising initiatives to help the devastated Caribbean island nation.

The destruction was “unimaginable,” in the words of Haitian President René Préval, whose presidential palace lay in ruins after an early-morning earthquake that may have killed as many as 200,000 people. The earthquake razed large sections of Port-au-Prince, Haiti’s capital, burying countless bodies in the wreckage of collapsed buildings.

As the images of devastation flooded television sets across the globe, U.S. restaurants large and small sprang to action. Two days after the earthquake, McDonald’s announced a $500,000 donation to be matched by Arcos Dorados, the company that operates nearly 1,700 McDonald’s locations in Latin America.

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In a down economy, consumers’ loss might be the world’s leading fast-food chain’s gain.

With a stock price that has been climbing since mid-May and an expensive product rollout underway, McDonald’s Corp. is defying the recession despite—or perhaps because of—tightened consumer spending. As cash-strapped customers opt for a cheaper meal, the only thing the Golden Arches may have to worry about is an economic upturn.Read more