Mother's Day Sales
Slow Mother's Day sales expected, businesses scramble to attract customers
Most Mother’s Days, Sue Kaczor goes out to dinner with her family to celebrate. But the slumping economy, which has cost one of her sons-in-law his job, means she is staying home this Sunday.
“We’re making dinner instead of going out to eat and making home-made margaritas,” said Kaczor, who was recently shopping for her two daughters and sister at a Hallmark Cards store in the Loop.
With the economy in recession, Kaczor said she does not expect extravagant gifts this year.
“We’re all in the same boat,” she said. “It’s about the fun, not just the gifts.
The situation in Kaczor’s household will be mirrored around the country, according to a recent National Retail Federation survey of 8,667 consumers. The survey found that Americans will spend an average of $123.89 per person on Mother’s Day gifts, compared with last year’s average of $138.63.
Click HERE to keep reading at Medill Reports - Chicago.
